Brand awareness

what makes a brand?
How do we identify with a brand?
How does a logo communicate to us?

I Lesson we have been analysing brands we looked at several brands and their logos in detail.

looking at types of logos: Typogrphic
                                     Symbolic
                                      or combination of the above
what is a brand? a combination of
                             name
                             logo
                             slogan
                        design scheme eg fonts
                             colours
                             photography
                             illustration
                             layout
                             style and
                             ethos.